McKinsey finally finished up their overview of all things Conde.
And they missed the mark, totally, about falling revenue in the print editions.
Lets go into why. There are a bunch of very cool bloggers cutting deep into sharing content about what is slylish, literary-ish, cool, whatnot. We can move on and slowly Ignore Conde if we have to. They don’t move with content fast enough, at a cost needed to compete.
Then, stores/ads are merging (see Gilt Groupe, it’s as much a fashion guide as the ability to buy stuff.) Meanwhile, books are now being sold digitally faster than as paper (sorry New Yorker).
And, for all the Legal questions, FlipBoard repeats the magazine like layouts that makes looking at ads worthwhile in magazines, but not on the web. (called it, that is going to be the business model! Really beautiful ads on the Ipad)
So telling people: hey you have to pay more for the paper, doesn’t solve anything.
And while I understand that your online advertsing margins are being eaten away by the ad exchanges, I don’t understand why you all don’t take control of the situation.
When you see an ad on paper, it is as much of the content as the editorials. When you see an ad on the internet, its not, it’s a distraction. Further, for whatever your lame reasons are, no one is being bold enough to say, if we are going to be granular about selling/buying ads, why not act like this is a true market and make some money off the buying/selling process. Act a little crazy Wall Street-ish and build some derivaties (I know a great, nice banker if you need one!)
Just for Gods sake, stop being wussy and blaming the loyal customers who buy/read your magazines both in paper and in digtal form. Figure out that if you kill the audience by shrinking it down too much, you kill the goose entirely.
Give the customer what they want- not ugly content!!!!! Not ugly ads!!! Things that fit digital land! They will click if you give them bacon!!! That’s all!
Gah, I don’t understand why they hired Mckinsey, they are acting like know-nothings and are saying the things that everyone knows. Hire someone who can tell you something helpful, like Fahrenheit 212. For changes sake….
Conde and McKinsey, you still suck
McKinsey finally finished up their overview of all things Conde.
And they missed the mark, totally, about falling revenue in the print editions.
Lets go into why. There are a bunch of very cool bloggers cutting deep into sharing content about what is slylish, literary-ish, cool, whatnot. We can move on and slowly Ignore Conde if we have to. They don’t move with content fast enough, at a cost needed to compete.
Then, stores/ads are merging (see Gilt Groupe, it’s as much a fashion guide as the ability to buy stuff.) Meanwhile, books are now being sold digitally faster than as paper (sorry New Yorker).
And, for all the Legal questions, FlipBoard repeats the magazine like layouts that makes looking at ads worthwhile in magazines, but not on the web. (called it, that is going to be the business model! Really beautiful ads on the Ipad)
So telling people: hey you have to pay more for the paper, doesn’t solve anything.
And while I understand that your online advertsing margins are being eaten away by the ad exchanges, I don’t understand why you all don’t take control of the situation.
When you see an ad on paper, it is as much of the content as the editorials. When you see an ad on the internet, its not, it’s a distraction. Further, for whatever your lame reasons are, no one is being bold enough to say, if we are going to be granular about selling/buying ads, why not act like this is a true market and make some money off the buying/selling process. Act a little crazy Wall Street-ish and build some derivaties (I know a great, nice banker if you need one!)
Just for Gods sake, stop being wussy and blaming the loyal customers who buy/read your magazines both in paper and in digtal form. Figure out that if you kill the audience by shrinking it down too much, you kill the goose entirely.
Give the customer what they want- not ugly content!!!!! Not ugly ads!!! Things that fit digital land! They will click if you give them bacon!!! That’s all!
Gah, I don’t understand why they hired Mckinsey, they are acting like know-nothings and are saying the things that everyone knows. Hire someone who can tell you something helpful, like Fahrenheit 212. For changes sake….