Did I kill search?

As bizzarre as this sounds, my favorite piece of bcon email are the statistics sent by Comscore (send more please).  Yesterday, they released our favorite montly nunber- core search.

Wall Street got it right- Google‘s core search by the number is either flatlining or slowly shrinking.

By my watch, I suspect a new paradigm of search is going to rise.  First off, there is Blekko, which I don’t use often enough.  That’s a self-curated (and possibly over time, mass-curated) search.  Then there is the whole concept of social media playing a role here.  More and more people are needing to “find” before they “search.”  I don’t go out to eat without knowing if the food is tasty anymore in advance (it is so hard to be cool now).  I don’t shop without knowing they’ll have clothing that I will like.  All of this information is online.  And it isn’t really “searchable” although it is “findable.”  It is far too up the funnel to be involved in the searchbox in the immediate sense.

I feel like I am turning to my inbox or to a flash sale site way before I turn to search to see what I need before I turn to any search engine.  Plus now I am getting specialized aggregator services (super annoying creepy service.)  to fill in the last gaps that search did.

I don’t know where search went in the last year.  It is so strange, I feel like I need to search so much less often.  So where will core search go from here, if people like me, over time, just stop?  Or just change the way we search so much that we kill off Google’s business?

 

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  • http://twitter.com/Ovurmind Viktor Ovurmind

    The five main pressures on search are quality, freedom, openness, privacy and safety. Those five aspects of search can breed niche forms of search. Whether these niches become an innovators dilemma isn't something that will keep me awake at night, but what will is if in the coming years we begin to lose the freedom of following curiosity and we are transformed into unwitting nuggets of commerce or traded commodity amassed into easily identifiable data.

    [v.o.M.]

  • http://shanacarp.com/essays ShanaC

    It's not keeping me awake at night either. But, it's definitely interesting
    that despite our assumption of a leader, the field seems way open.

  • http://twitter.com/RupyYuan Rupy Yuan

    Shana, can you elaborate on “despite our assumption of a leader”. BTW I love mystery due its unsearchable quality.

    [$M.]

  • http://shanacarp.com/essays ShanaC

    We assume Google is the leader, you mentioned the innovator's dilemma. It's
    not clear that 20-30 years from now that niche search will be THE way to
    search, as opposed to the google model of today.

  • http://twitter.com/RupyYuan Rupy Yuan

    I am seeing this as a shift from distributed to organic state http://bit.ly/dbFdRq where search is equal to thought.

    [$M.]

  • http://shanacarp.com/essays ShanaC

    maybe, maybe

  • http://twitter.com/emerigent/lists/memberships Emeri Gent [Em]

    As Tarzan would say to Jane, “Tarzan not finished yet” :-)

    You have used interesting words of contemplation such “despite our assumptions of a leader” and “maybe”. These are words which indicate the essence of search. That essence is most definitely hard-wired into the human spirit, otherwise human migration would be the domain of lost peoples. Human beings have not wander aimlessly through the pathway of history and ended up with an exhibition of the current level of capability and complexity, which cannot be explained by evolving randomness.

    That we assume today that search and technology have exchanged marriage vows and that Internet search is something different from a job search, spiritual search or an ancestral search or even focused research, simply means that the meaning of search (not just another form of search as the search for meaning), is something that we may have lost sight with. Something that is this central to our way of life cannot be relegated to the sum comparison to the verb “google”.

    Diana Ross exemplifies this centrality of what search is when she sang the theme from Mahogany.

    “Theme from Mahogany” by Diana Ross
    http://www.youtube.com/watch?v=VOH6SzDX3l4

    Today our assumptions of a leader is that we are natural followers. Our essential inner being of search isn't led by leadership but fed by questions – “maybe”.

    We must surely have forgotten that which is most pure to the human spirit, otherwise we would treat our roots as that which has always been within us rather than devolve into a mass search for that which is in abundance outside of us. That we still value information despite the fact that it is a commodity that flows from the very basic act of physical search, means to me that at least I need to think about and question this, rather than seek followers of an answer or lead others to imitate my search.

    At the core of this search, which is opened by the quality and purpose of our own questions tapping into the abundant universe of our soul, is this search energy of “Freedom”. We have turned “Freedom” into an idea and therefore into a bit or byte of information and therefore have added to the menu of consuming desires. Search, when it is a freedom, isn't a consumption.

    When I listen to the “Theme from Mahogany” I am not an identity seeking creature, it helps me to see the world like a child, as a free spirit, as a non-follower and as one who has gratitude to be part of the cosmic landscape, where ruach is the simplicity of our own breath. In my compass I recognize that the search isn't called “Emeri Gent”, “Viktor Ovurmind”, “Rupy Yuan” or “Mark Zorro”, which are but simply mindstates surrounded by an ocean of ever growing ever flowing information.

    My compass is the present moment, it is the centerless center of a compass which has four arms stretched into the eternity of the universe and embracing the unknown and that little bit of stardust within us that is the search within us all, that freedom to love and flow.

    It is not the question which moves us but the journey. This is not your journey, Shana Carp has her own journey, her own questions but what is centrally centerless is the search that is within. What I write here then is merely a part of my own journey but I think Johnny Weismuller says this so much better than I (because as you can see my mind is still littered and blocked with expression and words) and that the last word about “Search” should come be Tarzan's:

    Tarzan describing the essence of “Search”
    http://www.youtube.com/watch?v=MwHWbsvgQUE

    Maybe, I am right, maybe I don't know what I am talking about, but its my “maybe”, to be :-)

    [Em]

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