I had orignially written something way too snarky. I realized I am far too classy for that level of snark.
I had gotten my lucious copy of the September issue of Vogue, hereafter known as the Bible. My copies of W have been missing over the summer. I’ve given up the women “lifestyle” magazine thing.
And I am sort of worried about my Bible. Everyone knows the September issue is “The ISSUE,” which is why it is known as the bible. It has the most ads in it for a glossy, it used to be you could use it as a stool in a stadium if your (in my case non-existent) boyfriend took you to an Indian Summer ballgame.
Meanwhile, it is publicly known gossip that Conde Nast, the parent company of Vogue, is having its accounts and people rifled through for cuts and firings by McKinsey.
Somehow, I don’t think the firing and peering through a microscope of the books is going to help Vogue, or any other Conde Publication. This is too bad, because it says a lot that I’ve moved on from Lucky into Vogue, while I am still 23, but I don’t really purely rely on them for fashion advice. I’m more looking for a golden crowning. I look to places like:
http://styleobserver.com/
www.polyvore.com
the Sartorialist (and you bought him, so I am not so worried)
and
www.makeupalley.com (an oldy buy a goody)
And that’s just fashion and beauty. Slate has a huge following (though I treasure the New Yorker, I’ll be honest, I pick it up regularly), and when I want women advice, ummm, yeah, the DABAgirls may be ditzes, but they are more informed than Glamor. They’ve written up about Blackberries, charity events they go to, and they tweet.
Vogue et al seems pie in the sky. Your Websites tend to suck (though not as badly as they could), you don’t tend to foster community, (and I would pay to be part of that community, remember we all secretly want to be the cool Vogue girl, because she is glamorous), and you are cutting away from the possibility of finding street fashion, street culture, and street life, since that has moved to the Internet. (wasn’t that what made Anna Wintour amazing in the first place?).
You have some amazing brands in your portfolio, such as the very powerful Vogue, which represent some of the top earners in this country. Take them by the hands into this century, (please), because I would like to have my Bible survive into at least another format (especially the day when I can afford a kindle, and the kindle comes in social and color formats….)
McKinsey, don’t kill it, embrace the value of what is good, the fact that some of these magazine crown lifestyles into what they are.
McKinsey, you are not in Vogue on the Internet
I had orignially written something way too snarky. I realized I am far too classy for that level of snark.
I had gotten my lucious copy of the September issue of Vogue, hereafter known as the Bible. My copies of W have been missing over the summer. I’ve given up the women “lifestyle” magazine thing.
And I am sort of worried about my Bible. Everyone knows the September issue is “The ISSUE,” which is why it is known as the bible. It has the most ads in it for a glossy, it used to be you could use it as a stool in a stadium if your (in my case non-existent) boyfriend took you to an Indian Summer ballgame.
Meanwhile, it is publicly known gossip that Conde Nast, the parent company of Vogue, is having its accounts and people rifled through for cuts and firings by McKinsey.
Somehow, I don’t think the firing and peering through a microscope of the books is going to help Vogue, or any other Conde Publication. This is too bad, because it says a lot that I’ve moved on from Lucky into Vogue, while I am still 23, but I don’t really purely rely on them for fashion advice. I’m more looking for a golden crowning. I look to places like:
http://styleobserver.com/
www.polyvore.com
the Sartorialist (and you bought him, so I am not so worried)
and
www.makeupalley.com (an oldy buy a goody)
And that’s just fashion and beauty. Slate has a huge following (though I treasure the New Yorker, I’ll be honest, I pick it up regularly), and when I want women advice, ummm, yeah, the DABAgirls may be ditzes, but they are more informed than Glamor. They’ve written up about Blackberries, charity events they go to, and they tweet.
Vogue et al seems pie in the sky. Your Websites tend to suck (though not as badly as they could), you don’t tend to foster community, (and I would pay to be part of that community, remember we all secretly want to be the cool Vogue girl, because she is glamorous), and you are cutting away from the possibility of finding street fashion, street culture, and street life, since that has moved to the Internet. (wasn’t that what made Anna Wintour amazing in the first place?).
You have some amazing brands in your portfolio, such as the very powerful Vogue, which represent some of the top earners in this country. Take them by the hands into this century, (please), because I would like to have my Bible survive into at least another format (especially the day when I can afford a kindle, and the kindle comes in social and color formats….)
McKinsey, don’t kill it, embrace the value of what is good, the fact that some of these magazine crown lifestyles into what they are.
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