McKinsey, you are not in Vogue on the Internet

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I had orignially written something way too snarky.  I realized I am far too classy for that level of snark.

I had gotten my lucious copy of the September issue of Vogue, hereafter known as the Bible.  My copies of W have been missing over the summer.  I’ve given up the women “lifestyle” magazine thing.

And I am sort of worried about my Bible.  Everyone knows the September issue is “The ISSUE,” which is why it is known as the bible.  It has the most ads in it for a glossy, it used to be you could use it as a stool in a stadium if your (in my case non-existent) boyfriend took you to an Indian Summer ballgame.

Meanwhile, it is publicly known gossip that Conde Nast, the parent company of Vogue, is having its accounts and people rifled through for cuts and firings by McKinsey.

Somehow, I don’t think the firing and peering through a microscope of the books is going to help Vogue, or any other Conde Publication.  This is too bad, because it says a lot that I’ve moved on from Lucky into Vogue, while I am still 23, but I don’t really purely rely on them for fashion advice.  I’m more looking for a golden crowning.   I look to places like:

http://styleobserver.com/

www.polyvore.com

the Sartorialist (and you bought him, so I am not so worried)

and

www.makeupalley.com (an oldy buy a goody)

And that’s just fashion and beauty.  Slate has a huge following (though I treasure the New Yorker, I’ll be honest, I pick it up regularly), and when I want women advice, ummm, yeah, the DABAgirls may be ditzes, but they are more informed than Glamor.  They’ve written up about Blackberries, charity events they go to, and they tweet.

Vogue et al seems pie in the sky.  Your Websites tend to suck (though not as badly as they could), you don’t tend to foster community, (and I would pay to be part of that community, remember we all secretly want to be the cool Vogue girl, because she is glamorous), and you are cutting away from the possibility of finding street fashion, street culture, and street life, since that has moved to the Internet. (wasn’t that what made Anna Wintour amazing in the first place?).

You have some amazing brands in your portfolio, such as the very powerful Vogue, which represent some of the top earners in this country.  Take them by the hands into this century, (please), because I would like to have my Bible survive into at least another format (especially the day when I can afford a kindle, and the kindle comes in social and color formats….)

McKinsey, don’t kill it, embrace the value of what is good, the fact that some of these magazine crown lifestyles into what they are.

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  • http://twitter.com/Vukicevic Vladimir Vukicevic

    Nice post. I'd love to read the snarky version too.

  • http://shanacarp.com/essays ShanaC

    Thanks, glad you liked. Oddly, on the editorial picture page in this month's Vogue, they show pictures of the new bloggers' they hired. They look like better versions of me. Tall thin girls with better lifestyles, better clothing, better shoes/bags, way too thin (like me). (They needed better pictures though, trust me…even if they look better, still not good pictures.) Style.com makes it hard to find them…so back to the original Problem. It's like they hired typical Vogue girls to blog, rather than Typical Vogue girls who are fluent in the technology they need to do an overhaul to blog/tweet/use foursquare in Izibia. It's going to have to be a little more of a low fashion meets high fashion job because that's the way the world is working. McKinsey and Conde Nast are doing their best at what they know. The trouble is what they don't know. I admire them for trying to get through this, considering that some of the magazines in their portfolio really do make or break the lifestyles of their industry, even as their subscriptions decline, as odd as that sounds. It felt really unfair to snark.

    I killed the snarky in the original edit. I tried being snarky while talking about Product Failure, (about a social media calendar known as The Sponty, which looked as if they never did market research). I can pull it off, but I'm not Ana Marie Cox (she's amazing.)

    Though there is a bit of hidden humor around here. I don't mean to write that way. I realized that you could read certain posts in certain wry ways that have double entendres, ect. I realized recently that the post about Bash could have the first paragraph or two read as if I am talking about some sex toy, which is hilarious, until I get into a more serious mode. That's just me. *shrug*

  • Ilkka

    Have you viewed the blogs of Fred Wilson's daughters? They are quite astute at fashion and link to dozens of fashion blogs in Europe and the States. What is your take on them?

  • http://shanacarp.com/essays ShanaC

    So I finally took a look. I honestly don't take a look at his kids blogs, because Fred has a right to have a personal life. His wife is someone I'd aspire to be similar to in a lot of ways, and she posts good recipes and books, so I read occasionally.

    I've looked at his eldest twice. I'm an art student, she's an art photographer. MY BA requirements are such that I am supposed to look at other artwork. It happens to be that my BA is about the internet. She has a very dreamy style that is fashion forward, but I can't say it would do well at Vogue or some other Glossy. They aren't always still enough to capture the clothing over the person. Which is often a good thing.

    I did open the links. They are very fashion forward, I like them. I'm having some trouble figuring out parts of what I want to wear, look like, and be (well be less so), right now. The puzzle pieces are not fully coming together. They have very forward taste that I do like. That being said, I have a much more conservative twist, and possibly an older, more sexual, and more mature twist, with much more different concerns (graduating, finding job, taking more evening classes to bring up gpa after graduating in extension, graduate school, long term dating, realizing that I have gone to weddings of people my own age) than they have. It puts a whole twist on what you wear as a reflection of identity. Though we probably could share closets, it would come out really different. Let's put it this way. Fred's oldest is 18 I believe. I'm 23. (but I never said so). While in a lot of ways we are in the same place in life, in a lot of ways we are in very different places, and it would show up if we tried to wear the same outfit. So I like their clothing, I would buy some of it, but I probably would twist it to make sure I would look eternally 28 so that people think I am young, graceful and have some errr career/sexual/maturity power (that I don't actually have)…She still needs to play college co-ed first before worrying about that.

  • http://shanacarp.com/essays ShanaC

    So I finally took a look. I honestly don't take a look at his kids blogs, because Fred has a right to have a personal life. His wife is someone I'd aspire to be similar to in a lot of ways, and she posts good recipes and books, so I read occasionally.

    I've looked at his eldest twice. I'm an art student, she's an art photographer. MY BA requirements are such that I am supposed to look at other artwork. It happens to be that my BA is about the internet. She has a very dreamy style that is fashion forward, but I can't say it would do well at Vogue or some other Glossy. They aren't always still enough to capture the clothing over the person. Which is often a good thing.

    I did open the links. They are very fashion forward, I like them. I'm having some trouble figuring out parts of what I want to wear, look like, and be (well be less so), right now. The puzzle pieces are not fully coming together. They have very forward taste that I do like. That being said, I have a much more conservative twist, and possibly an older, more sexual, and more mature twist, with much more different concerns (graduating, finding job, taking more evening classes to bring up gpa after graduating in extension, graduate school, long term dating, realizing that I have gone to weddings of people my own age) than they have. It puts a whole twist on what you wear as a reflection of identity. Though we probably could share closets, it would come out really different. Let's put it this way. Fred's oldest is 18 I believe. I'm 23. (but I never said so). While in a lot of ways we are in the same place in life, in a lot of ways we are in very different places, and it would show up if we tried to wear the same outfit. So I like their clothing, I would buy some of it, but I probably would twist it to make sure I would look eternally 28 so that people think I am young, graceful and have some errr career/sexual/maturity power (that I don't actually have)…She still needs to play college co-ed first before worrying about that.

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